Find the Right Luxury Realtor for You

There are a lot of experts on both sides of the fence regarding whether or not to use a Realtor when buying or selling a home. However, the statistics speak for themselves. People who sell their homes with a Realtor® get higher offers and sell their homes for more money and in less time than people who go the “For Sale By Owner” route.

No matter the price-point of your home, finding the right Realtor® is quintessential to ensuring that you have a positive experience and maximize your outcome. However, in the luxury niche, you want someone on your side who knows the ins and outs that are specific to buying or selling luxury real estate. There is an art and a science to pairing a luxury home with the right buyer, so you need someone who has the network and the skills to be effective.

First, you want an agent who can dedicate the time necessary to market your home. An agent with a large number of current listings may seem impressive, but there are only so many hours in the day. If phone tag and a playing the waiting game are not for you, you will need to interview prospective Realtors® carefully to find out how many clients s/he is working with at any given time, and what the expected response time is when you have questions. You want someone who is flexible enough to maintain the contact level you expect, whether it’s daily, weekly, or some other interval. Don’t be unrealistic, though. There are going to be times when your Realtor is unavailable (during closings, showings, client meetings, etc.), so be wary of anyone over-promising immediate responses.

Your agent’s network is critical to a smooth buying or selling process. Ideally, you want someone who lives in the area, or at a minimum, has an intimate understanding the community. Such an agent will not only have strong relationships with other real estate professionals, but will also have a full network of contacts in every aspect of the home sale or purchase process, from mortgage lenders to contractors, inspectors, etc. You never know what unique circumstances may arise, and you want someone who can quickly provide you with a short list of local providers address the situation.

Technology is the driving force behind the real estate market. On average, 44% of home buyers will look online for homes before they ever contact a Realtor®. The tools your agent uses to market your home need to be on the cutting edge, utilizing the latest technology to reach the greatest number of potential buyers. This goes far beyond simply listing in the MLS. Specific to luxury sellers, you want someone who also has access to worldwide networks, who effectively utilizes social media and other digital marketing techniques.

Real estate is a relationship business. Most people focus on the transactional side of the business, but the reality is that most Realtors® build their business through word-of-mouth and referrals. The most successful Realtors® build positive relationships with their clients, and that attention to the relational side of the business will be readily apparent in online reviews, testimonials, and recommendations from friends and family. So check references carefully. Google the Realtor and see what online testimonials you can find. Ask your friends for recommendations. If past clients were happy not only with the results, but also the interpersonal relationship, then chances are you will be happy as well.

Luxury real estate is a huge investment, and you don’t want to trust your transaction to the dartboard approach to selecting a Realtor®. If you take the time to do your due diligence in selecting the right partner for your home sale or purchase, you can help ensure a smoother and more satisfying process. Let my team at Keystone Realtors® meet all your real estate needs. I have over 16 years of experience in buying and selling in the Santa Clara and San Mateo County areas, specializing in the high-end, luxury market. Visit our website at for listings and information. You can contact me at 650-924-2544, or email at

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